Credit card
Designer
Researcher
Anna Matveeva
About the project
Previously, the main focus at Funding Circle was on web — it was a convenient way for users to manage their loans. However, with the launch of the credit card and BNPL service, there was a growing need for a mobile app. The first version covered the most essential actions, but it was slightly behind competitors, so a dedicated team was created to redesign the app
Problems and goals
1
The first app was essentially a copy of the web experience, so it needed to become more native to mobile
2
MAU and DAU were very low, and increasing engagement became a key priority
3
MAU and DAU were very low, and increasing engagement became a key priorityIt was important to catch up with the industry and make the experience as clear and user-friendly as other fintech apps
App before redesign
The previous version of the app felt more like a web replica, so it was important to rethink all screens and user journeys to make interactions intuitive and aligned with the patterns users are familiar with in other mobile apps.
Research
The research included multiple stages: competitor analysis, reviewing fintech references, analysing the existing app, gathering insights from the support team on the most common issues, analysing reviews in the App Store and Google Play, interviews with existing users, and interviews with potential users
Concepting
The concept phase took three weeks. Initially, there were four main directions for the redesign. Through qualitative and quantitative research, we identified the right combination that helped users complete their tasks intuitively while preserving the brand voice
Steps
The transition to the new design is planned in four stages and will be completed by the end of 2026
MVP
The first phase focused on addressing user pain points and making the flows more intuitive and user-friendly. I’ll be able to share the results once they are officially published.
Anna Matveeva
Credit card
Designer
Researcher
About the project
Previously, the main focus at Funding Circle was on web — it was a convenient way for users to manage their loans. However, with the launch of the credit card and BNPL service, there was a growing need for a mobile app. The first version covered the most essential actions, but it was slightly behind competitors, so a dedicated team was created to redesign the app
Problems and goals
1
The first app was essentially a copy of the web experience, so it needed to become more native to mobile
2
MAU and DAU were very low, and increasing engagement became a key priority
3
MAU and DAU were very low, and increasing engagement became a key priorityIt was important to catch up with the industry and make the experience as clear and user-friendly as other fintech apps
App before redesign
The previous version of the app felt more like a web replica, so it was important to rethink all screens and user journeys to make interactions intuitive and aligned with the patterns users are familiar with in other mobile apps.
Research
The research included multiple stages: competitor analysis, reviewing fintech references, analysing the existing app, gathering insights from the support team on the most common issues, analysing reviews in the App Store and Google Play, interviews with existing users, and interviews with potential users
Concepting
The concept phase took three weeks. Initially, there were four main directions for the redesign. Through qualitative and quantitative research, we identified the right combination that helped users complete their tasks intuitively while preserving the brand voice
Steps
The transition to the new design is planned in four stages and will be completed by the end of 2026
MVP
The first phase focused on addressing user pain points and making the flows more intuitive and user-friendly. I’ll be able to share the results once they are officially published.
Anna Matveeva
Credit card
Designer
Researcher
About the project
Previously, the main focus at Funding Circle was on web — it was a convenient way for users to manage their loans. However, with the launch of the credit card and BNPL service, there was a growing need for a mobile app. The first version covered the most essential actions, but it was slightly behind competitors, so a dedicated team was created to redesign the app
Problems and goals
1
The first app was essentially a copy of the web experience, so it needed to become more native to mobile
2
MAU and DAU were very low, and increasing engagement became a key priority
3
Keep up with industry standards and deliver a clear, user-friendly fintech experience
App before redesign
The previous version of the app felt more like a web replica, so it was important to rethink all screens and user journeys to make interactions intuitive and aligned with the patterns users are familiar with in other mobile apps.
Research
The research included multiple stages: competitor analysis, reviewing fintech references, analysing the existing app, gathering insights from the support team on the most common issues, analysing reviews in the App Store and Google Play, interviews with existing users, and interviews with potential users
Concepting
The concept phase took three weeks. Initially, there were four main directions for the redesign. Through qualitative and quantitative research, we identified the right combination that helped users complete their tasks intuitively while preserving the brand voice
Steps
The transition to the new design is planned in four stages and will be completed by the end of 2026
MVP
The first phase focused on addressing user pain points and making the flows more intuitive and user-friendly. I’ll be able to share the results once they are officially published.